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Tips & advices
Search engine specialists? Maybe, maybe not!
There is only one criteria that will prove their claims. That is the current ranking of their own website in the various search engines.
There is a lot to learn on the subject. Each engine treats their rankings differently. Just because your page lists high on one search engine doesn't mean that it will get a good listing on a different one. In fact, quite the contrary. A webmaster can't possibly keep up with the unending changes to the ranking wars all by themselves. The services of skilled and knowledgeable search engine specialists have never been more important.
Just a few days ago I read what looked like a very well researched and informative article about search engine placements. I was excited! Finally, someone with solid knowledge in search engine optimization. Of course I immediately went to his site and found even more compelling copy. Wow! Where do I sign? For only $75 I can get an 84 page report that shows me how to properly prepare my site for top 20 listings.
I was just about to place the order when a thought occurred to me. In the article, this author talked a lot about link popularity, having other sites link back to yours.
What did I find?
Zero links back to his own marketing site. Wait a minute, there must be some mistake here. Maybe this isn't a page that he shares links with - even though that was one of his strongest points. Tried another page on the site. This one was a little better, 103 links. And another, and another... All with similar or worse results.
Gosh, most sites easily get twice that many links without even trying. Well, I thought, maybe this isn't fair to him. The real test is where his page ranks in the search engines. So I looked at the meta tags that had been placed in the source code of the main page. Lots of good key words there. I took some of them and went to the search engines.
None of the keywords in the meta tags brought this site up in the top 30 listings.
As was so clearly stated in the article that this great webmaster had written, "if your web page is not in the top 10 to 20 listings you might as well not be listed at all".
Why on earth would we want to spend 75 bucks on a report that is written by someone who either doesn't practice what he preaches, or is out and out lying to us?
Now don't misunderstand me. There are certainly some very knowledgeable people who understand the search engines very well. Just make sure that you put them to the test before you send them your money.